Why market to the second and third line
Into the second and third tier markets in the world has become a tenis nike the only way to achieve business growth.
Although the market is large first-tier cities, consumers with strong purchasing power, but the growth was relatively slow, intense competition, the cost is also higher. And with the process of urbanization, income growth of affluent urban consumers the level of fast, huge market space. It can be said, nike shox are self-proclaimed first-tier cities if it is, it is equal to the world's fastest-growing sportswear market, hand over to our competitors.
However, Nike has to be successful in the second and third tier markets will face no small challenge. The first is the adjustment of the product line. Nike must consider the introduction of some lower-priced products. It is estimated that Nike footwear needs to be down 25% of the price range. However, the price is not easy to achieve. Because it means that companies must compress the product value chain costs. In order to reduce the price of the product, tenis da nike unit profits and their suppliers need to drop about 21%. The final sales growth will be sufficient to offset the loss of profits caused the price decline is still uncertain.
Lower prices could damage the brand image, loss of loyalty of old customers. Finally, to establish themselves in the second and third tier cities, increase sales coverage is a terminal cannot avoid the ridge. To overcome these challenges, nike outlet is not entirely helpless. First, in order to reduce costs, Nike needs to shift more of the plant, and in product design and procurement, and marketing chain to reduce costs. In the channels, should strengthen the channels of flat construction, recruit more local staff, to send more managers to actively communicate with local distributors, thus closer to the rapidly changing needs of consumers.Source: http://www.tenisnikeoutlet.com/ 2011-7-15
Par
sunnty le vendredi 15 juillet 2011
Commentaires
Il n'y a aucun commentaire sur cet article.